Many entrepreneurs and executives are experiencing the inevitable frustration that comes with unmet goals or lackluster performance. Oftentimes, they will blame the economy or COVID-19 and these may very well be legitimate reasons, especially for those businesses whose capacity has been regulated or their ability to open has been withheld by government fiat.
However, when we examine the competitive landscape and find that a potential client has competitors who are doing rather well despite the economy or restrictions, we must look elsewhere for answers. Let’s face it, if your competitors can thrive, there’s every reason to believe that you too can do better.
A company’s ability to outsmart or outperform the competition often boils down to the willingness of ownership or management to change. This is where the blind spots are often revealed. It is quite often the entrepreneur or executive him/herself who is standing in the way. Or, more specifically, it is their failure to see beyond the obvious challenge and identify opportunities for them to gain market share or to improve margins.
If you have an uneasy feeling that you too might be standing in your own way, contact us now for a no cost, no obligation discovery session so that you can go beyond survival mode and actually thrive!